About

Our Philosophy


Etnica believes in sustainable, timeless, natural wear.

We believe in a link between style and storytelling, that the best stories, like the best garments withstand the test of time.

What story does your wardrobe tell? 

Gray Alpaca Wool Scarf by Etnica

Our Story


At Etnica, we grew up listening to stories passed on through generations, some go as far back to the time of the Incas. The Incas flourished in the Andean region of South America, where Peru, Ecuador, and Bolivia are today. They were skilled craftsmen, warriors, farmers, and storytellers. They worshipped Mother Earth, the goddess Pachamama in Inca mythology, and treated Earth as a gift.

That same Andean landscape became a source of inspiration for South American folkloric culture and art, cuisine, and fashion. At Etnica, we are taking our ancestral values, and applying them to a present-day industry; creating a line that is natural, timeless, and authentic, just like the stories told by our ancestors.

Our Product


Our alpaca line is ethically sourced and produced in family-owned workshops in Peru. We use the highest quality alpaca wool, referred to as baby alpaca wool. This natural fibre has been named the finest in the world due to its longevity, soft texture, hypoallergenic features, and thermal capacities.

Baby alpaca wool is the wool that results from the three first shearings of the alpaca’s coat. Compared to other luxury materials, baby alpaca wool is rarer than cashmere, and warmer than sheep’s wool.

Our Mission


We aspire to share some of the best fabrics and textiles crafted by some of Latin America's most talented artisans, while encouraging a less is more approach in sustainable, quality fashion. We want to educate the world on the meaning behind this craft, the craftsman behind it, and share the stories that make up the beautiful and valuable folkloric culture in South America.